social media campaign


The Brief

Gain the Edge is a British athletic clothing and apparel company that retails high quality sportswear. 

The Apex Studio was challenged with getting a varied number of images and video to launch the brands new product range and create a social buzz around the new items. This required several completely different sets, different changes and all to be done within the ethos of the brand.

Apex Studio photoshoot product
apex studio product shoot

Our Approach

The shoot was done in-house in the Apex Studio and over 40 final images were created. 

Working as a collaborative effort brings the most out of every shoot. For this studio session we provided a shoot director, photographer and videographer and allowed each to bring their own ideas and create to the table.

All the final images were edited in-house to bring a consistency in appearance and within the brand guidelines of Gain The Edge.

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